Dev

(I help things make sense)

Jayakrishnan

(I help things make sense)

Dev

(I help things make sense)

Jayakrishnan

(I help things make sense)

01 / ABOUT ME

I’m Dev Jayakrishnan, a Creative Director and Strategist with 9+ years of experience helping brands and products figure out what they need to say and how to say it better for the right people

About Me —About Me

My journey started in science and code (briefly), but somewhere between engineering diagrams and Excel sheets, I realised my real talent was making ideas stick and making them easier to act on. I’ve led creative teams, built brand and product voices from scratch, and worked across everything from campaigns to in-product communication. Whether it’s a 6-month roadmap or a one-line message, I try to bring clarity to things that are usually a bit messy.

My career has been a bit like a rebrand in motion, starting in science, pivoting to business, diving
into advertising, detouring through a record label,
and circling back to brand strategy with more perspective (and slightly better fonts).

Most of my work starts with the same question: what does someone need to understand here to actually use this?

My career has been a bit like a rebrand in motion,
starting in science, pivoting to business, diving
into advertising, detouring through a record label,
and circling back to brand strategy with more perspective (and slightly better fonts).

Most of my work starts with the same question: what does someone need to understand here to actually use this?

My career has been a bit
like a rebrand in motion,
starting in science, pivoting
to business, diving into advertising, detouring through a record label, and circling back to brand strategy with more perspective
(and slightly better fonts).

Most of my work starts with the same question: what does someone need to understand here to actually use this?

BRANDING

Shaping brand and product narratives that feel human and are easy to understand over time

BRANDING

Shaping brand and product narratives that feel human and are easy to understand over time

BRANDING

Shaping brand and product narratives that feel human and are easy to understand over time

CONTENT

From launch roadmaps to always-on systems, building communication that supports how people engage with a product over time

CONTENT

From launch roadmaps to always-on systems, building communication that supports how people engage with a product over time

CONTENT

From launch roadmaps to always-on systems, building communication that supports how people engage with a product over time

SEO

Optimised content that ranks, reads well, and still makes sense to actual people

SEO

Optimised content that ranks, reads well, and still makes sense to actual people

SEO

Optimised content that ranks, reads well, and still makes sense to actual people

COLLAB

Working closely with product, design, and marketing teams to keep thinking aligned from idea to execution

COLLAB

Working closely with product, design, and marketing teams to keep thinking aligned from idea to execution

COLLAB

Working closely with product, design, and marketing teams to keep thinking aligned from idea to execution

02 / WORK

I’ve worked across healthtech, mobility, entertainment, and beyond - helping translate complex ideas into communication people can understand and actually engage with.

If you want the full story, you can
grab my Resume and Portfolio below.

I’ve worked across healthtech, mobility, entertainment, and beyond - helping translate complex ideas into communication people can understand and actually engage with.

If you want the full story,
you can grab my Resume
and Portfolio below.

Resume

Portfolio

I ask better questions,
figure out what actually
needs to be understood,
and make sure
every word earns
its place.

03 / EXPERIENCE

I currently work remotely;
shaping communication, solving messy positioning problems, occasionally overthinking, and partnering with brands that want to connect meaningfully with their audience.

I currently work remotely; shaping communication, solving messy positioning problems, occasionally overthinking, and partnering with brands that want to connect meaningfully with their audience.

SouthBay

Creative Director

2025 — Present

Freelance

Creative Consultant

2022 — 2025

Phablecare

Copy Lead - Product & Brand

2021 — 2022

Pink Lemonade

Copy Supervisor

2019— 2020

oaf Records

Co-Founder/Brand & Marketing Lead

2018 — 2021

Sunny Side Up

Senior Copywriter

2017 — 2019

Bang In the Middle

Copywriter

2015 — 2017

Years of Experience

50+

Brands

50+

Brands

50+

Brands

∞

Slack IMs about commas

∞

Slack IMs about commas

∞

Slack IMs about commas

04 / EDUCATION

I’ve treated education less like a checkbox and more like a creative habit, because in branding, curiosity pays better than certainty.

I’ve treated education less like
a checkbox and more like a
creative habit, because in branding,
curiosity pays better than certainty.

I’ve treated education
less like a checkbox and more like a creative habit, because in branding, curiosity pays better
than certainty.

Master of Arts in Creativity,
Innovation and Business Strategy

University of Exeter, UK

University of Exeter,
UK

University of Exeter, UK

2023 — 2024

Bachelor of Business Administration
(Marketing)

Amity Global Business School, India

2012 — 2015

Creative Creative

Consultant Director